PCI Webinar: How to Write Effective Survey Questions to Get Useful Data

Event Type: Training
Date: 3/20/2019
Start Time: 12:30 PM
End Time: 1:30 PM
 Is your library planning for upcoming services, programs, or events? They'll be more successful if you know what sorts of things the people in your service area truly want and need. Great marketers and planners don’t guess what people want, and they don’t presume to already know. They ask!
Still, doing a “simple survey” isn’t all that simple. If you don’t know exactly how to write and ask the questions, you may find out later that you didn’t get any actionable data. Marketer and wordsmith Kathy Dempsey can prepare you to avoid survey pitfalls.
Sign up for this webinar so you’ll understand the tactics:
• Every word you choose matters
• Beware open-ended questions
• Always avoid library lingo
• Never ask about “interest.”
• Ask the same question more than once
• Write, test, tweak, repeat
• What makes people take surveys?
This webinar will also touch on how to distribute surveys to get good response rates
Library: Southern Maryland Regional Library
Registration Ends: 3/12/2019 at 11:55 PM
Other Information:
 St Mary's, Calvert, & Charles County Library Staff Only. -This session uses VoIP, speekers and high-speed Internet are required. Please also include email address to receive the session link.
Contact: Jennifer Hopwood
Contact Number: 301-884-0436
Presenter: Kathy Dempsey
Status: Closed
Please Note
  • Attendee MUST give 24 hour cancellation notice to allow others on the waiting list to attend.

We're sorry. The registration deadline was 3/12/2019 at 11:55 PM.